HumAIn collective founder Hugo Barbera has spent 16 years in advertising and fashion, creating award winning work for brands like Nike, Volkswagen, Audi, Coca-Cola, Hugo Boss, Vogue, and Forbes.
Now, as co-founder of HumAIn, he helps brands navigate this wild new world, delivering 30+ commercial AI projects, including a Vogue Magazine cover (2022) and the first-ever awarded AI Fashion Film, also for Vogue (yes, AI wins awards too). His work has been exhibited in Milan and New York.
Hugo has also been a featured speaker at Digital Fashion Week Paris, Upscale Conf, and Cannes Lions, proving that AI creativity isn’t just hype—it’s the future.
